I'm Jennifer Asen

the texture coach

I help people achieve hair freedom!  Hair freedom is love and acceptance of yourself & your hair.

If you want to know more about wavy, curly, coily or kinky hair, look no further.

  • 20+  years as a hairstylist, 10 years on Textured hair.

  • Organic Hair & Skin product subscription boxes.

  • Training & Coaching.

  • Membership & Affiliate Programs.

How you can work with me.

Textured hair is the best hair, I love it, and getting products and services consistently as well as understanding it's specific hair needs are the keys to hair freedom!

Hair & Skin Oils.

Herbal infused oils & butters designed for textured hair and skin. They contain no fillers or synthetic products. Handcrafted in London Canada.


Take the 6 Pillars of Happy Textured Hair Course and learn from a professional  knowledge you have always wanted.


Programs to help you manage your life, save you money and give you peace of mind knowing what the plan is for the next 3, 6, & 12 months.

People I Work With.

I work with clients to help them understand the unique texture of their hair and all the different things they can do with it. Textured hair is fun once you conquer it!

Yes, Smooth Style is protective.

Hot pink!

Afro Baby.


In action.

Peek-a-boo lights.

What Customers Say

I have the best clients, I truly appreciate them. I have learned as much from them as they have from me.

December 2

So amazing!!!. I love my hair for the first time in decades cuz of this brilliant woman.


-Ada Obidulu

January 22

Jennifer Naturals has the best products that work on both hair and skin! Oh, and smells amazing!


-Katrina Madelana


February 6

Very knowledgeable about natural curly hair. Jennifer took the time to get to know me and my hair goals. Together we made a plan to achieve these goals and she equipped me with the proper products and techniques to make it happen. Very excited to have her involved in my hair journey. 

-Allison Vurchew


August 22

Textured hair is amazing and special but can easily become so frustrating and challenging. I used to hide my hair in a bun. Now, I understand and embrace my curly hair even more thanks to this amazing woman! I received the best cut of my life by her several years ago. I learn something new every time I see her. Best of all, the knowledge and training she generously gives has helped me help my own daughters to love their hair, too. Thanks, Jennifer, for all you do! I'm so happy I found Jennifer Naturals and I tell every curly/textured-haired person in London I can about her.

-Kerry King

Contact Me


245 Maitland St.

London, ON. Canada N5W0A6

Copyright © 2020 Jennifer Naturals All rights reserved.